About me

20 + years of Experience (Hands-on coding)

● Privacy ● AdTech ● FinTech ● E-Commerce

Boasting over 20 + years of expertise in developing large-scale software solutions, I bring more than a decade of experience in creating products from the ground up. I have successfully engineered 7 substantial products leveraging microservices architecture. Notably, I led the incremental migration to new technology stacks for 3 of these products, achieving seamless transitions without disrupting business operations.

● Enterprise Architecture ● Technology Direction ● Execution & Delivery

As a distinguished engineering leader, I bring a unique combination of technology, product management, people management, and entrepreneurial acumen. My extensive expertise encompasses backend and frontend development, databases, testing, big data, networking, cloud infrastructure, DevOps, and security architecture. This diverse skill set empowers me to strategically plan and execute initiatives with remarkable efficiency. With over a decade of executive experience, I am adept at identifying, evaluating, and securing consensus for cutting-edge technologies and enterprise systems that streamline business processes and drive strategic success.

Technical Expertise and Notable Achievements:

  • Autoscalable Java AdServer:- Built a multi-tenant AdServer from scratch in Java, serving 400 RPS on a cloud VPS (2GB RAM, 2 VCPUs) with an average response time of 80-200ms. Achieved this with a team of 8 within a year, incorporating load testing and performance optimizations.
  • Static Code Analysis:- Contributed to joern.io framework by adding support for Go, and Ruby from scratch, as well as worked on memory & performance optimization.
  • Scale and Performance Optimisation:- Improved the load handling capacity from 100 simultaneous users to 2000 users for ugaoo.com along with page speed optimization. Adserving from 70 RPS to 400 RPS from the same 2GB RAM and 2 VCPU machine. Using async processing stabilized the setup for cARscan and increased load handling capacity from 10 RPS to 250 RPS. Worked on multiple performance optimization and memory optimizations to make static code analysis work for very big code bases of different customers.
  • Revenue:- Supported by technology to scale revenue of ugaoo.com from 10k USD to 1M USD per month. With tech stack migration improved the loan disbursal capacity from 50K USD to 1M USD a month for gromor finance. Similarly for cARscan supported revenue scale from 30K USD to 800K USD per year.
  • Technology Stack Migration:- Led the migration of Gromor's tech stack from PHP to Java/GWT in 6 months, training the existing team and ensuring no business interruptions during the incremental migration. Similarly, for cARscan, migrated their Python stack to Java and Angular in 8 months.
  • Cloud Migration:- Executed a live migration of the entire cloud infrastructure from Rackspace to Microsoft Azure without downtime.
  • Project Setup & DevOps:- Successfully set up projects from scratch, incorporating unit testing frameworks and implementing DevOps processes using Docker, AWS CodePipeline, and AWS ECS clusters. Streamlined development with dockerized containers, enabling local development with multiple microservices in under 10 minutes. Agnie, Gromor, YuktaMedia, ugaoo.com, cARscan, and Privado.
  • Infra Cost Optimization:- Reduced infrastructure costs by code optimization, devops, alerting, distributed architecture, autoscaling, ECS cluster with fargate, easy dev setup with docker, using CDN, using ARM processors, right-sizing, & auto shutdown of unused instances. Improved infra cost by 30% for gromor, by 60% for cARscan, by 20% for YuktaMedia.
  • Entrepreneurial Ventures:- Extensive startup experience, demonstrating leadership in launching products, managing teams, and driving innovation in fast-paced environments.
  • Training & Data Architecture:- Imparted technical training to internal teams for upskilling on Java, J2EE, Spring, GWT, React, KnockoutJS, Web technologies (JS, HTML, and HTTP protocol), Magento, Shopify, Big Data, & DevOps. Refer some recorded sessions
  • Task Queue Processor Mechanism:- Developed a unique task queue processor mechanism using MongoDB, enabling robust error retry management for asynchronous tasks. Applied this solution across various projects including IDeaS, gromor, cARscan, & YuktaMedia.

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