● Privacy ● AdTech ● FinTech ● E-Commerce
Engineering leader with 22+ years of experience building systems from scratch across AdTech, FinTech, E-commerce, and Privacy domains. Set up multiple engineering organizations from the ground up, including hiring, defining architecture, establishing development processes, and driving execution from zero to production scale.
● Enterprise Architecture ● Technology Direction ● Execution & Delivery
As a distinguished engineering leader, I bring a unique combination of technology, product management, people management, and entrepreneurial acumen. My extensive expertise encompasses backend and frontend development, databases, testing, big data, networking, cloud infrastructure, DevOps, and security architecture. This diverse skill set empowers me to strategically plan and execute initiatives with remarkable efficiency. With over a decade of executive experience, I am adept at identifying, evaluating, and securing consensus for cutting-edge technologies and enterprise systems that streamline business processes and drive strategic success.
Core Expertise:
- Led end-to-end design and delivery of distributed, multi-tenant platforms and high-performance systems. Executed large-scale migrations across stacks and cloud platforms with zero downtime, improving performance and reducing cost.
- Translated ambiguous business problems into clear technical strategies by defining requirements, making key architectural decisions, aligning teams, and driving delivery through structured, iterative execution.
- Built and scaled engineering teams, established development workflows, introduced DevOps practices, and set up repeatable delivery processes across startups and growth-stage companies.
- Drove organization-wide AI adoption by embedding LLM capabilities into product and engineering workflows; designed and operationalized model fine-tuning, agentic architectures, and human-in-the-loop systems.
- Established processes to integrate AI into the development lifecycle, including adoption of coding agents (e.g., ClaudeCode) with guidelines, review workflows, and guardrails to accelerate delivery and improve consistency.
Notable Achievements:
- Revenue:- Supported by technology to scale revenue of ugaoo.com from 120k USD to 12M USD per year. With tech stack migration improved the loan disbursal capacity from 600K USD to 12M USD a year for gromor. Similarly, for cARscan supported revenue scale from 30K USD to 3M USD per year, and for Privado from 100K USD to 4M USD per year
- Autoscalable Java AdServer:- Built a multi-tenant AdServer from scratch in Java, serving 400 RPS on a cloud VPS (2GB RAM, 2 VCPUs) with an average response time of 80-200ms. Achieved this with a team of 8 within a year, incorporating load testing and performance optimizations.
- Scale and Performance Optimisation:- Improved the load handling capacity from 100 simultaneous users to 2000 users for ugaoo.com, along with page speed optimization. Using async processing stabilized the setup for cARscan and increased load handling capacity from 10 RPS to 250 RPS. Worked on multiple performance optimizations and memory optimizations to make static code analysis work for very big code bases of different customers. .
- Technology Stack Migration:- Led the migration of Gromor’s tech stack from PHP to Java/GWT in 6 months, training the existing team and ensuring no business interruptions during the incremental migration. Similarly, for cARscan, migrated their Python stack to Java and Angular in 8 months.
- Infra Cost Optimization:- Reduced infrastructure costs by code optimization, devops, alerting, distributed architecture, autoscaling, ECS cluster with Fargate, easy dev setup with Docker, using CDN, using ARM processors, right-sizing, & auto shutdown of unused instances. Improved infra cost by 30% for Gromor, by 60% for cARscan, by 20% for YuktaMedia, and by 25% for Privado
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